Innovative brand design signifying the beginning of a new business chapter.

Vision Finance Australia

Vision Finance Australia's perpetual square
"I was extremely grateful for the guidance and innovation that the Design by Bird team provided. From beginning to end, their commitment to our brand was uncompromising. The process was fun, collaborative and insightful, breathing new life and energy into a business that I already loved, but love even more now."
Katrina Lagos, Director

Sector
Finance

Project Scope
Art Direction
Branding & Identity
Copywriting
Digital
Print
Signage & Wayfinding

Worked with
Adams Print
Progress Signs
Zann St Pierre
Alison Hoelzer

Vision Finance Australia offers its clients clarity, advice and lending results. 

A symbol integral to their ethos, and design element central to Vision Finance Australia’s innovative brand design is the perpetual square; representing stability and emblematic of a shared journey to achieve clients’ property goals. In perpetual motion, this seemingly simple square shifts & changes perspective to represent each unique client journey and end goal.

It was important that motion was evident when engaging with the brand; this challenge was overcome by utilising a variety of methods to display the perpetual square, each capitalising on where it is shown throughout the identity and customer touchpoints. In tow, the perpetual square brings the desired level of sophistication & aspirational qualities to the built environment and digital realm by utilising projection and animation. Motion is captured across the printed collateral through an array of shapes & sequences drawn from the perpetual squares movement; also acting as framing devices for photography, the written word, and symbols identifying key client stages.

Providing an innovative design outcome, working within a budget and to brief was the result of close collaboration and trust in our design process. Invaluable understanding of the business and project goals were garnered by undertaking an initial design workshop.

The identity was applied to all communication channels; built world, print and digital, and signified the beginning of a new chapter for the already established business.