A modern design refresh – aligning the health and wellbeing of a community.
Mornington Medical Group
Branding & Identity
Signage & Wayfinding
A family general medical practice established in 1951, Mornington Medical Group is a practice committed to providing the best quality of care and medical standards.
The medical practice required a brand refresh, seeking a look and feel which better reflected their modern approach to community-based medicine.
Commissioned to create an identity and visual language, a modern design refresh was undertaken by Design by Bird to realise these brand values and positioning across all internal and external collateral.
Through a better understanding of their focus, a careful balance was struck between representing their professionalism as healthcare leaders and ensuring the practice was portrayed as approachable and part of the Peninsula community it serviced.
Through a Mornington Peninsula inspired colour palette, warm full-colour photography and accessible language celebrating ‘Your health. Our Community’, a complete suite of collateral was designed for the medical clinic, including, signage, appointment cards, welcome kits, forms, brochures, uniforms, website design & social media.