A memorable identity design that reflects the style, tone and unique qualities of the people within.
Green Dragon Consulting
Branding & Identity
A business needs an identity that reflects the style, tone and unique qualities of the people behind it, it needs to be memorable.
Design research looked to Chinese antiquities and their representation of the dragon, both as a symbol and the literal illustrative form.
Jade became the memorable identity design inspiration; for the colour palette, and an important reference in ancient Asian art and further reinforcement of the business name. The iconographic dragon used within the logo has a strength of shape yet delicate texture, a balance carefully created to reflect the mediation required when educating and integrating cultural intelligence into a workplace and the ability to develop greater intercultural competence.