Bright, bold and compositionally robust.

Grandvewe Sheep Cheesery

The concept was art deco – weird and never done with cheese before – and we loved it! Cheese as art and it works.
Diane Rae
CEO

Sector
Food & Beverage
Innovation

Project Scope
Art Direction
Brand Strategy
Branding & Identity
Copywriting
Creative Direction
Digital
Point of Sale
Print

Website
grandvewe.com.au

Contributors
Duo
Danielle MacInnis
Albert Comper
Cat Wall
Lauren De Innocentis

Grandvewe Sheep Cheesery — Tasmanian award-winning sheep’s milk artisans and cheese geniuses.

Did you know that sheep’s cheese is suitable for 98% of lactose intolerant people, contains cholesterol-lowering monounsaturated fats, provides twice the calcium as cow’s milk and it’s the only milk that contains Vitamin C? It’s liquid gold!

Grandvewe’s commitment to preserving the planet, their love of their land and their woolly mammals, aims to deliver a no-waste solution and a positive impact on the environment – the proof is in their cheese. Did we mention it’s award-winning?

The identity and brand rollout developed and curated by DxB include art direction, web/digital/social media and printed collateral – bright bold and compositionally robust, Grandvewe’s Brand Identity is reflective of its local provenance and artisan produce.

Testimonial
We were recommended Design by Bird as the creative for our new website. We were looking for a site that was innovative but easy to navigate for our customers as it is essentially a shopping website. Design by Bird certainly came up with the goods.

We sell cheese and the old website wasn’t functional, boring and with photography that sat in the “foodie” space but didn’t really highlight the product. Design by Bird fixed all of that! The concept was art deco – weird and never done with cheese before – and we loved it! Cheese as art and it works.

Diane Rae — CEO, Grandvewe Sheep Cheesery